SEO AND SMM
Search Engine Optimisation (SEO)
At web site marketing we do not sell your products over the net, "you have come to the wrong place if that's what you need" However what we do do is specialise in is creating you quality clients from your website, for You to sell your products too.
What Is Social Media Marketing (SMM)
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding
The reason I have separated the two is because I have noticed over many years of getting websites highly ranked, its OK being on the first page of search engines but if people don’t stay on your website and just click off, this is not good.
So I start of with analising your website, unfortunately most web designers don’t have a clue about marketing or selling, so majority of the websites built today are built to Tell not Sell, so it’s important to get the website correct before you even start Optimization.
The internet is becoming the biggest medium this century surpassing TV advertising
Online advertising spend has outpaced advertising on mainstream TV in 2007, surging 40 percent to £2.8 billion, Ofcom reported today in its hefty annual survey of the British communications market. In comparison, ad revenue at ITV1, Channel 4, S4C and Five came in at £2.4 billion. see Ofcom report.
Why SEO ? most companies these days have a website, and brochures to promote their business and products. Imagine you have just spent £6000 on brochures to be distributed to the public, and a pallet is doped of at your warehouse, if you do not distribute them they are a waist of money.
It is the same as your website, you pay good money to have your web site built you put onto the search engines and expect people to find it, it does not work like that you have to distribute it, this is what optimization is.
Having a web site – can be a very powerful marketing tool providing it is seen within the first pages of the Major Search Engines (Yahoo, Goggle for example) having a good looking web site is not just the answer to your web site marketing.
Your web site is most probably the best brochure to explain all about your company, products and services,
if your web site is only giving you a few enquiries it is most probably not being found in the Major Search Engines